Guides
Practical, no-fluff guides on making product GIFs and using them across email, social and ads.
Animated GIFs are one of the simplest ways to add motion to your marketing — they autoplay in almost every inbox, loop natively across social platforms, and need no video hosting or special software. But there are real gotchas: Outlook only shows the first frame, email clients dislike files over 1MB, and Instagram won’t animate an uploaded GIF in-feed.
These guides cover the practical details — which email clients support GIFs, how big an email GIF should be, how to add one to Klaviyo or Mailchimp, and how to actually make and post a product GIF — so your animations look right everywhere you use them.
All guides
Almost every inbox animates GIFs — with one big exception. Here’s exactly which clients support them and how to design a safe first frame.
Read guide →The Best GIF Size for Email (and How to Get Under 1MB)Email clients get unhappy with large GIFs. Here’s the size to target and five reliable ways to hit it.
Read guide →How to Add Animated GIFs to Email (Klaviyo, Mailchimp & More)A GIF is just an image to your ESP. Here’s how to add one in Klaviyo or Mailchimp and the three things people get wrong.
Read guide →How to Make a Product GIF (Free, in Under a Minute)Three ways to turn product photos into an animated GIF, plus the settings that keep it small and sharp.
Read guide →GIF vs Video for Email Marketing: Which Should You Use?Video doesn’t autoplay in the inbox. Here’s why GIF is still the right call for animated email, and the exceptions.
Read guide →How to Make a GIF for Instagram (and Actually Post It)Instagram won’t animate an uploaded GIF in-feed. Here’s how to make one and the workaround to post it.
Read guide →Does Outlook Support Animated GIFs? (Yes and No — Here’s the Fix)Outlook is the one client that trips up email GIFs. Here’s exactly what each version does and how to design around it.
Read guide →Best GIF Size for Instagram, Facebook & Social (2026)Square for the feed, vertical for stories — and the one trick for actually getting a GIF to move on Instagram.
Read guide →How to Add an Animated GIF to a Shopify Product PageYou can use a GIF as a product image or drop it into the description. Here’s how to do both in Shopify.
Read guide →GIF vs MP4: Which Should You Use for Product Marketing?GIF autoplays everywhere with no player; MP4 is smaller and higher-quality but needs one. Here’s when to use each.
Read guide →How to Reduce GIF File Size (Without Wrecking Quality)GIFs balloon fast. Here’s what actually drives the size and the levers that cut it most.
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