Product GIFs for Email
Make inbox-safe, animated product GIFs that autoplay in email — and stay under 1MB.
GIF is the only animated format that plays in virtually every inbox, and animated product shots consistently out-perform static images in email campaigns. StoreGIF turns your product photos into email-ready GIFs in seconds, with a “smaller file” quality preset built for the sub-1MB sizes email clients prefer.
Email is still one of the highest-ROI channels in ecommerce, and animation is one of the simplest ways to make a campaign stand out. Video does not autoplay in the inbox and needs hosting, but a GIF animates natively in nearly every client — which is why GIF remains the format of choice for animated email.
The catch is file size: large GIFs load slowly on mobile and can be clipped by some clients. StoreGIF is built for this, with a smaller-file quality preset and a live size readout so you can keep your GIF under the ~1MB that inboxes prefer, then drop it straight into Klaviyo, Mailchimp, or any ESP.
There’s one client to design around — Outlook on Windows shows only the first frame of a GIF. It’s not a reason to skip GIFs; it’s a reason to make frame one a complete shot of the product with your offer visible, so those readers still get a strong static image.
How it works
- 1Add your products
Paste a store URL, a product link, or upload photos. No account needed.
- 2Choose “Smaller file” quality
Pick the email-friendly quality preset and 2–3 images to keep the file small and fast-loading in the inbox.
- 3Drop it into your ESP
Download the GIF and add it to Klaviyo, Mailchimp, or any email platform like a normal image.
Gmail, Apple Mail, Yahoo and mobile clients animate GIFs automatically — no video hosting or player needed.
The quality preset and frame controls help you land under the ~1MB size email clients like, so images don’t get clipped or load slowly.
Motion draws the eye — animated product GIFs are a proven way to lift clicks over static product images.
Tips for email-safe GIFs
- Design the first frame to stand alone — Outlook on Windows shows only frame one.
- Stay under ~1MB: use the “Smaller file” preset and 2–3 images.
- Keep the width around 600px to match a single-column email layout.
- Add descriptive alt text in your ESP as a fallback for blocked images.
- Test-send to yourself and open it on mobile — that’s where heavy GIFs hurt most.
FAQ
Do GIFs work in all email clients?
Almost all — Gmail, Apple Mail, Yahoo and most mobile apps animate GIFs. The main exception is Outlook on Windows, which shows only the first frame, so make your first frame count.
What size should an email GIF be?
Aim for under ~1MB and around 600px wide. Use the “Smaller file” preset and 2–3 images to get there. StoreGIF shows the file size after each render.
Does it work with Klaviyo and Mailchimp?
Yes. A StoreGIF export is a standard .gif file — upload it to Klaviyo, Mailchimp, or any ESP exactly like a normal image.
Do GIFs hurt email deliverability?
Not by themselves. Keep the file small and your overall email lightweight; a compact GIF behaves like any normal image in your campaign.
How many frames should an email GIF have?
Fewer is better for size — 2–3 product images with short transitions usually looks great and stays under 1MB.
Is there a watermark?
Free GIFs get a small corner watermark, removable for free by entering your email.
Make inbox-safe, animated product GIFs that autoplay in email — and stay under 1MB.
Open the GIF maker →