Product GIFs for Mailchimp
Add animated product GIFs to your Mailchimp campaigns — free, inbox-safe, under 1MB.
Mailchimp treats an animated GIF like any image, so adding motion to a campaign is as simple as dropping in a photo. StoreGIF turns your product shots into inbox-safe GIFs you can add to any Mailchimp image block in seconds — no design work, no account.
Animation is one of the easiest ways to lift a Mailchimp campaign, and GIF is the format that works: it animates natively in nearly every inbox, unlike video. Upload it into a Mailchimp image block and it plays automatically for your subscribers.
The thing to manage is file size — keep your GIF under about 1MB so it loads fast on mobile and doesn’t get clipped. StoreGIF’s “smaller file” quality preset and live size readout make that easy, and the first frame is built to stand on its own for the few clients (like classic Outlook) that show only frame one.
How it works
- 1Make an email-ready GIF
Paste a store URL, product link, or upload photos, then choose the “Smaller file” preset to stay under 1MB.
- 2Add it in Mailchimp
Drag an Image block into your campaign, upload the .gif, and it stays animated.
- 3Link & send
Point the image at your product URL, add alt text, and send.
A .gif is just an image to Mailchimp — no special setup.
Stay under ~1MB so it loads fast and doesn’t get clipped.
Motion draws the eye and lifts clicks over static product shots.
Tips for Mailchimp GIFs
- Use the “Smaller file” preset and 2–3 images to stay under ~1MB.
- Make the first frame complete for classic-Outlook readers.
- Link the GIF to the product it features.
- Add alt text in the image block as a fallback.
- Test-send and open it on your phone before the real send.
FAQ
Does Mailchimp support animated GIFs?
Yes. Add the GIF through an image block in the content builder; it stays animated in clients that support it.
How do I add a GIF to a Mailchimp email?
Drag an Image block into your layout, upload the .gif to the content studio, insert it, and link it to your product.
What size should the GIF be?
Aim under ~1MB and around 600px wide — use the “Smaller file” preset and 2–3 images.
Is StoreGIF a Mailchimp integration?
No — it’s a free tool that makes a .gif you upload to Mailchimp like any image. Nothing to install.
Add animated product GIFs to your Mailchimp campaigns — free, inbox-safe, under 1MB.
Open the GIF maker →